Filed under: Promotions
Our Brighton Promo, “I wish it Would Rain ” ended on March 15th. Our next Brighton Promo, “Maui, Magic, and Memories” will begin on March 28th. Visit our store to view Brighton’s newest handbag collection and register to win an enchanting trip for two to Maui, Hawaii!! You could be one of 10 lucky winners to receive a trip for two for 7 days and 6 nights on an island paradise*. No purchase necessary. Registration ends April 25th, 2008.
We’ve had national winners from our store before, so be sure to join us for a chance to win this fabulous trip from Brighton!
*Must be 18 years or older to register to win.
I just received word from the editors of “The Hippo” that Alapage was overwhelmingly voted “Best Independent Clothing Store“!! This will officially be announced in this week’s issue and then followed-up in a special “Hippo Best Of” magazine.
Thank you all for your support and vote. I am honored that you have chosen Alapage for this category. My efforts to provide you with a fun, unique, and satisfying shopping experience will certainly continue!
Filed under: Designers
While scouring one of our trade shows in the Spring of 2005, I noticed a small booth with a lot of activity around it. As I began to talk to the folks representing the line, I learned that the buzz was about the launch of a new denim line called Paige Premium Denim by a woman named Paige Adams-Gellar (pictured above with me).
I sat in the booth and listened to the Reps explain the concepts behind the Paige Denim line. After a decade of being the most-requested fit model for the hottest jean lines such as as Seven, Citizens of Humanity, and Blue Cult, Paige decided to launch her own line of denim with a focus on great fitting and flattering jeans for women. Paige had assembled a prestigious team of creative collaborators, designers , and investors, and was finally ready to bring her line of denim to retailers.
As we watched the presentation of the Paige Denim line and listened to their discription of the details they put into every jean, we became very excited about this new denim brand. Paige was a woman who had tried on hundreds of pairs of jeans and learned what worked, what didn’t work, and what was missing. Based on this working knowledge, she created her jeans to lift your derriere, lengthen your legs, and to slenderize your hips and thighs. She did all this, plus added interesting details (like a printed soft waistband lining) that were designed with sophistication and purpose.
As Paige has stated, “Paige Premium Denim is an embodiment of my personal belief that clothing should make you feel as beautiful on the inside as the outside.”
We bought the line that first season. Our customers have responded incredibly and after just three years, Paige Denim has risen to one of our store’s top selling denim lines. We have sold over 500 pairs!
Do I love my Paige jeans? Yes, and as I am sitting here writing this blog, I am actually wearing my latest “obsession jean” from Paige, her Hidden Hills jean (my husband has even commented on this jean…which says a lot when you are married to someone like me who has a lot of jeans in her closet!). I love that this jean has a slightly higher rise without compromising its contemporary styling and fit.
Paige makes jeans for lots of body types and sizes and creatively names them after streets and areas in LA. We still sell her original basics like Hollywood Hills, Laurel Canyon, and the Robertson wide-leg as well as her newer additions like the Fairfax Petite Jean and her highest waisted jean called Rising Glen.
Check these jeans out in our store!
