Filed under: New Lines
We have added two incredible denim lines to our Jean Bar!!
One of our topselling denim lines this month is PRVCY Premium denim. This line is hot in L.A. right now, but being the “it” jean of the moment is not enough…denim on us “real” people must look and feel fabulous!! We tried these jeans on at a New York trade show and fell in love with them. We have had them in the store for three weeks now and they are blowing out!!
What we love even more is that PRVCY Premium label is more than a fashion statement: it is a statement of values. The driving force behind this company is to bring breast cancer awareness to the fashion marketplace. The CEO and founder of the company, Carolyn Jones, lost her mother to breast cancer. Following this loss, she followed her mother’s advice to find a career with passion.
PRVCY has funded and provided free mammograms to women across the United States. The company has also committed to give back up to ten percent of all sales. The company has donated several hundred thousand dollars to breast cancer related programs since 2002.
Cambio denim arrived at Alapge about a month ago. Many of our cutomers have been asking for this line so we are very excited to fill this need. The key to Cambio’s appeal is its unique combination of excellent fit, quality fabric, and equal attention to easy comfort and sophisticated style.
The Cambio fit complements a woman’s body. The rises are not low and the the styling is classic with a contemporary look.
Stop by soon and ask one of our Denim Specialists to help you find your perfect jean!
